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Google Related Toolbar Changes Automotive SEO Dynamics
Time-length-icon 6m 49s
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Publish-date-icon August 17, 2011
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EPISODE DESCRIPTION

Google's release of the Google Related Toolbar gives consumers a unique set of search and research tools that will impact car dealers. The toolbar will show the dealer's review counts as well as those of other local dealers.

The feature raises "the bar" for the prioritization of an in-store reputation management process.

Brian Pasch discusses the impact of the Google Related toolbar which is available for Google Chrome and Internet Explorer.

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