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The ROI Of Starting a Mobile Marketing Campaign
Time-length-icon 6m 15s
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Publish-date-icon June 25, 2011
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EPISODE DESCRIPTION
  • Do you sleep with your phone placed on your nightstand?
  • Would you admit to reading emails while in the bathroom?
  • When your friends text you, do you read those messages?

All businesses and especially car dealers, need to embrace a generation that prefers text messages over emails and phone calls. When you consider how many people walk into your place of business each month, why wouldn't you setup an easy way for them to opt-in to a text messaging campaign.

Take a minute to hear Brian Pasch talk about the opportunities for car dealers with text messaging as part of their digital marketing strategy. Dealers need to add text marketing to their Automotive Advertising strategy.

With email delivery rates falling, consider the near 100% delivery rate of well managed text messaging campaigns.  When was the last time you changed your mobile number?

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